Search Engine Optimisation
SEO (Search Engine Optimisation) is the process of improving the web content of a website so that it is higher in the search results and provides a better user experience. An increase in page rankings on the search engines can increase sales, improve visitor traffic, increase traffic to your website and help boost brand recognition.
In order to achieve higher rankings in Google, Yahoo or Bing the SEO strategy has to be more than just link building. It also involves creating relevant content on a regular basis. This can take time but will be worth it in the long run if you want to grow your business.
Link Building is not enough SEO strategy. The content of your website needs to be as complete as possible and for that you need to spend some time researching your competitors, if possible.
Another area of search engine optimisation is linking. It is important to use as many external links to your website as possible so that it will be easy for people to find you. When someone uses your site they will first see your website in the search results.
You need to create links within your site as well to help spread the word. If you have content that relates to the area you are promoting then you can include links to your website in that content.
Always be on the lookout for what changes your visitors are making, for example, when they get to your site and change from the page where they came from. This can be quite easy to do if you have good search engine optimisation. If they changed the look of your site then it could be an SEO mistake and you will need to solve this quickly.
On the website it is always important to use keywords and to make them work for you in search engine optimisation. Google, for example, wants your keywords to be used in the title tag and throughout the content of your website in order to index your site properly.
Once you have the right keyword, keyword phrases, description and main keyword in place, you have to use them within your text. You can use a tool to find out where these keywords should be placed. Make sure they appear throughout your pages on your website.
Do not forget to include your company logo and other identifying information such as your company slogan, in any of your text. You should also include your website address in all pages of your website.
Do not forget to add as many link tags to your WordPress sites as possible. Some of the popular plugins are Yoast SEO, Domain Tools Pro and Link Insights Pro.
Not only will these tools help you with link building but they can also help you with article writing and keyword research. If you are not too sure about how to use the tools to their full potential then just look at the results of some of the reports that come up with on them.
So, for your own search engine optimisation needs there are some great plugins that can provide you with the right keywords and links for you to use effectively in your website. Once you get past the stage of doing link building and looking for and implementing good keywords and phrases then you can then begin to focus on your conversion rate and conversion rates.