SEO Services Versus Black Hat Link Building Strategies
In the world of search engine marketing, link building refers to activities aimed at improving the quantity and quality of internal inbound links for a web page with the intention of elevating that page’s search engine ranking. Inbound links are one way search engines identify your web site to the rest of the web. There are many ways to improve the quality and quantity of your inbound links.
One of the best proven methods of link building is article marketing. By writing articles related to your niche, you can submit them to the popular article directories such as EzineArticles and be rewarded with backlinks to your web site. Article marketing is widely used because it is free and it works very well in most situations. Most major search engines recognize the value of high quality article directories. If you don’t have the time to write articles, there are a variety of ghost writers who can be contracted to do this work for you.
Another method of link building is through link farms, also known as link farms. These are websites set up to collect links from a wide variety of sources such as blogs, directories, product sales pages and the likes. Link farms are frowned upon by the major search engines like Google because of their tendency to spam the internet with a massive amount of links. Link farms can result in your website being banned from the search engines altogether. Therefore, it is better to leave link farms in the hands of the experts.
Another popular form of link building is through “pay per click” (PPC) marketing. This form of link building is conducted in a bid to increase traffic and increase the ranking of a particular webpage or web site. This is another black hat building technique. Black hat marketers or scam artists use other ways such as unethical behavior, unethical product selling and the like to get people to click on the link to their website. In some instances, the only purpose of these links is to get credit for the link.
There are more than 80 different types of link building methods that are used by website owners today. This is a very diverse arena which means that the methods and techniques used will differ from one website owner to another. While some website owners will use the black hat marketing methods such as link farms and black hat SEO, others will choose the legitimate methods. In fact, if you conduct your own search online, you will find a wide range of methods and techniques that you can implement in order to promote your website.
If you choose to go with black hat link building, then you should know that doing so can cause major search engines such as Google to label your website as spam. Black Hat SEO has been labeled as spam by the major search engines because it has the tendency to link to websites that have no or poor content. These websites do not have good search engine rankings and do not have high page ranks themselves, thus making it easy for search engine robots to label them as spam.
If you want to avoid being labeled as spam, then you have to employ effective black hat link building tactics as well as white hat link building tactics. The main difference between the two is that the black hat strategy entails using external links to your site, whereas the white hat strategy does not have any external links. However, there is a problem with this strategy because some search engines still consider it spam even when the external link points to another website. This is why it is important to know the difference between these two strategies.
The method known as link exchanging is one of the white hat link building tactics which have been used by most website owners. It has been known to have very good results especially for those who do not have much money. In this method, one website owner will ask another website owner to link to his or her own website in exchange for a link to their website. This process is usually done in a business-to-business or a link exchange kind of environment. Another advantage of this is that there will be minimal maintenance required on either party’s end since the other website owner will take care of everything.