How Does A Digital Marketing Agency Work?
How Does A Digital Marketing Agency Work?
Digital marketing is basically the part of online marketing, which uses digital technology like smart phones, desktop computers and various other digital media and networks like the World Wide Web and social media. This part of online marketing helps in creating awareness about a business or product. The other part of digital marketing deals with conversion and sales. The other aspect deals with the ways and methods to generate revenue from digital marketing campaigns.
There are various digital channels that can be used for digital marketing. These include SMS and MMS, email, instant messaging, websites, social media, video channels, blogs, RSS feeds, podcasts and news channels among others. All these platforms help the digital marketers in getting access to their targeted audience.
In the world of digital marketing, there are mainly two major players. These are the search engines and the social media sites. Social media sites are like the Facebook and Twitter of the web. The major search engines are Google, Yahoo, Bing and MSN. There are various ways through which the search engines can reach out to their clients. For instance, they use the keywords and tags, content marketing, pay per click, and search engine optimization among others.
Search Engine Optimization is one of the most popular search engine optimization strategies. It helps in positioning your site on the top rank of the search engine result pages or SERPs. It uses strategic techniques that will enhance your website traffic and organic growth of your business. SEO is a complete digital marketing strategy. It requires long term planning and smart strategies.
Digital advertising is also an important digital marketing strategy. Digital advertising is done through display advertising, online advertising, emails, text and image ads, websites, blogs, and TV commercials among many other mediums. It also incorporates offline marketing as well. These include magazine advertising, newspaper advertising, fliers, billboards, outdoor banners, etc.
The next step in digital marketing strategy is the user journey. In this stage, you help the user understand what the product or service is all about. You first of all need to understand the customer’s mindset and then plan the digital channels that best target them. In simple words, we mean understanding where the potential customers are and where you should direct your digital channels so that you can get maximum exposure. This stage helps in getting conversions or sales.
The last but not the least among the digital marketing strategies is the measurement campaign. Measurement campaign includes assessing the return of your digital advertising budgets. Digital marketers try to measure the return of the campaigns by analyzing the response of their campaigns on a measurable basis such as click through rates, cost per action (CPA) and ROI. This enables digital marketers to evaluate whether their traditional marketing methods are really working for them or whether they need to improve the tools and techniques that they use in their campaigns.
We can summarise digital marketing strategies as follows: Digital marketing involves two processes: defining the message and creating the platform. Once done, the digital strategy involves planning and implementing the strategy. The message should be relevant to the audience and it should be delivered in the right manner. The digital platform is also referred to as the interface of the message, the mechanism and the medium through which the message is delivered. Analysis of the success rate of the campaigns is also an important part of the digital strategy.
The other part of the strategy is the measurement of the success rate of the channels. There are various types of digital marketing agency work including creative strategy, media buying strategy, internet marketing strategy, search engine marketing strategy, web development strategy and social media strategy. Each channel has its own purpose, business requirement and advantages. Therefore, it is important for the agencies to work accordingly to provide a holistic solution to the client. For instance, in media buying strategy, the digital marketing agency would work as a part of the company’s strategy to promote their brands in different platforms.
Another strategy is the email marketing. This works by creating an impact through the electronic mail such as through a viral campaign. In this strategy, the digital marketing agency would have to concentrate on creating quality content for their clients’ websites. The content should include an offer, a call to action, and benefits for their prospective clients. In the case of search engine optimization (SEO), the agency can include articles, press releases, blogs and videos for their client’s websites. This would increase the visibility of the website in key search engine categories such as in Google, Yahoo, MSN and Ask.
In order to optimize the digital marketing strategy, the marketing agencies also need to create a good equinet. The equinet includes the creation of a number of different campaigns such as pay per click (PPC), digital banner advertising, online advertisements, media buying, mobile marketing and social media marketing. In each campaign, the agency should consider the budget, the type of audience that the company wishes to target and the type of campaign that they want to run. There are various types of campaigns that an SEO company works on. They include SEO advertising, PPC advertising, media buying, digital signage, online advertising, web development and mobile marketing