Organic SEO Vs Link Building

Organic SEO (Search Engine Optimization) is the process by which webmasters can obtain better search engine rankings. The term SEO was first used in 1996 and was later on coined as “link building”. For your site to appear in the first page of results when users search for keywords that are related to the topic you have decided to post on your site, it is important that the site be optimized.


Today, it has become the de facto trend to do organic SEO, which basically means pay per click advertising. This process involves paying for advertising in return for your site being mentioned in the first page of Google’s results for specific terms related to the content posted. The majority of the large web portals like Yahoo, MSN, AOL, Google, and Bing allow their users to do this, but Google and Yahoo are quite rigid when it comes to such payment. A lot of people have ignored this and invested thousands of dollars for their site to be on the first page of search engine results.

A lot of people take the terms “link building”organic SEO” to mean the same thing. However, they are not the same. In fact, there are quite a few differences between the two.

Organic SEO refers to your site’s content. It includes researching keywords that search engines prefer to search, and keeping the main purpose of your site in mind. Building links to your site by way of content relevant to the key words in which your site is searched for is a surefire way to gain better search engine rankings.

Organic SEO takes time, because the pages of your site have to be written from scratch. Hence, the search engines take a while to recognize your site and place it on the first page of results.

Organic SEO is a trial and error approach to obtaining search engine rankings. The authors of the keywords that the search engines choose can only hope for organic SEO rankings, because the search engines know nothing of the author of those keywords. And, if you fail to achieve organic SEO, the SEO tools won’t help you at all.

Link Building is more akin to organic SEO. Link Building is often more effective than organic SEO, because it allows search engines to come to your site and analyze your content. Hence, if your site is optimized, the link building service can actually help you rank higher on the first page.

Link Building is also a slow process to acquire search engine rankings. The SEO professionals involved in link building will spend a lot of time, so it would make sense that the results won’t come quick. You need to do good research to find the best professionals for link building, because you need a team that will be ready to produce your links from time to time.

Organic SEO requires more time. However, the search engines seem to favor organic SEO more, since they find that organic SEO is a more natural and truthful way to promote your site.

The amount of time it takes to link build your site may vary depending on the time the SEO company takes to research the keywords your site is optimized for. However, most SEO professionals recommend a minimum of five hours of work on average.

Another aspect to note about link building is that it is not a process that is easy or cheap. If you wish to compete with bigger companies, you need to spend a lot of money. The amount of money you need to spend is directly proportional to the amount of traffic your site can get from the links you build.

Link building is an important part of SEO, but SEO still holds a major role in increasing your search engine rankings. Though SEO is still effective, it is important to follow SEO and link building with the other aspects of your site to achieve good rankings.